Why I Use WordPress To Build Your Website
For over 2 years, I learned to build websites from scratch. However, this is not the best option for most small and many mid-size businesses. WordPress is the best option for these types of businesses. There are several reasons for this:
- A unique, custom design can be created with WordPress. You don’t want your customer to see a plain, throwaway website. As was described in my last article, 75% of consumers say that they will judge a business’ credibility based solely on their website.
- WordPress is easy to use. To customize the design of a WordPress website, you need coding skills. But updating images and content is a piece of cake. If you know how to navigate the Internet and use Microsoft Office, then you won’t have any trouble using WordPress. I’m always here to help.
- It’s half the cost of building a website from scratch and I’m just quoting the front-end only. The price of building a website’s back-end from scratch is astronomical because of the time factor. WordPress easily solves this with plugins.
- It’s SEO-friendly. This is the most common complaint with template builders like Squarespace and Wix—they’re not SEO-friendly! You want your website to the top of Google, right? Of course! It’s free advertising! Google loves WordPress and ranks WordPress sites much higher than what you will find with Wix or Squarespace.
- WordPress has plenty of features. From caching to security to SEO to lead-generation to Google Analytics to XML sitemaps to advanced contact forms… WordPress has a ton of features.
- WordPress is the most popular Content Management System. According to W3Tech’s survey of the top 1 million domains, 59% of CMSs are WordPress.
- WordPress is very scalable. It is used to create a simple portfolio website for a recent high school graduate all the way up to websites like Facebook Newsroom, Star Wars, Disney, Sony, Mercedes-Benz, Katy Perry, Snoop Dogg, PlayStation, Bloomberg, TechCrunch, BBC America, MTVNews, Time Inc, The New York Times, The Walking Dead, The Wall Street Journal Law Blog, Pulse By Target, and more!
- It has lower costs compared to Drupal and Joomla. While a WordPress website can cost roughly $100 per page, you’d spend an average of $200+ per page for a Joomla website and close to $600 per page for a Drupal website.